Case study from March 2019
When it comes to digitalization in the energy industry, badenova is a pioneer: in 2016, the largest energy supply company in South Baden founded a white label online platform, which is also home to the end customer portal sparstrom.de. Bundles of energy and telecommunications products are sold via this platform - very successfully and unique in the energy sector to date: a tablet, a smartphone or a games console as an incentive to switch electricity provider.
New opportunities through digitalization
In order to map digital and flexible business models and processes such as those of badenova, an equally flexible backend system is required.
The powercloud is a platform for energy supply companies with digital processes for sales, processing and billing. It offers all the necessary services for short time-to-market times and efficient interaction, including the billing of innovative energy products, services and bundles. The powercloud integrates seamlessly into the customer's individual process and system landscape and has an interface to SCHUFA as standard. badenova is also connected to SCHUFA via this interface.
Depending on the product, the energy supplier uses the SCHUFA score for telecommunications companies in addition to the special SCHUFA-EVU opportunity score for electricity sales - and not only on the white label platform sparstrom.de, but also on the sales partner portals. The reason: If an electricity contract is sold together with a cell phone or tablet as a product bundle, the risk correlates more with that of the telecommunications industry due to the higher fraud risk and the resale value of the hardware. In comparison, the energy industry has a much lower default and fraud rate.
The processes and checking mechanisms have been significantly optimized through the use of both scores. Since the beginning of the year, SCHUFA credit reports have also been successfully used for corporate customers. By switching to SCHUFA, badenova has recorded a significantly higher hit rate, which means that risks can be identified much earlier.
Standardized interface
Efficient risk management
Increased hit rate
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