Consumers in Germany are once again expecting good deals on Black Friday 2025 and want to take advantage of them in a targeted and planned manner. According to the latest SCHUFA consumer survey, one in three people intend to take advantage of Black Friday offers - and almost half of young people. What exactly does buying behavior look like? Here are the most important results of the SCHUFA survey on Black Friday 2025:

• One in three consumers in the SCHUFA survey (31 percent) intends to use Black Friday 2025 to search for and buy offers, while a further 33 percent say they may do so.
• Young consumers in particular are planning to shop on Black Friday: almost half of 18 to 25-year-olds (45 percent) are planning to go bargain hunting, with a further 39 percent possibly planning to do so.
• The most common reason given by respondents for Black Friday shopping is that discounts and special offers allow them to save money that they need for other expenses (52%). 40 percent simply enjoy getting bargains (40 percent).
• In general, 52% protect themselves when shopping online by only buying from well-known and trustworthy online retailers. 52 percent also state that they prefer payment methods with buyer protection.
• 85 percent of respondents think that many people buy things they don't actually need on Black Friday because of the discounts.
• 71 percent are of the opinion that the offers on Black Friday are often not as good as they seem. Just as many people prefer to shop in peace without the preparations and hustle and bustle of Black Friday.

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Black Friday on November 28 promises many discounts and attractive offers. However, and dubious offers also proliferate at this time of year.

What makes a real Black Friday bargain? And how can I recognize fraudulent providers from fake stores? The most important tips for online shopping on Black Friday:

Tip 1: How can I recognize fake stores on Black Friday?

During Black Friday, there are more and more offers from fake stores. Fake stores are fake online stores. warns the Federal Consumer Protection Agency. These can be copies of well-known, real online stores, but also fictitious stores for products that do not even exist. You can recognize fake stores on the Internet with the following tips.

• Check the website's legal notice. If there is an imprint on the website, it must contain details of the provider's address, an authorized representative and an email address. If available, you can also check whether a commercial register number is provided. " by comparing them with the corresponding register entry. Please note: If a website misuses the name and data of other, real companies, this cannot of course be determined in this way," says the consumer advice center.
• Take a close look at the URL. You should look for a secure connection at the beginning of the address line. This should begin with https:// and contain a padlock symbol at the beginning of the address line.
• Do the seal check. Another indication of a fake store can be a fake seal of approval. Clicking on the seal should take you to the seal issuer if the certificate is genuine.
• Pay attention to ratings, prices and payment methods. In addition to fake seals, customer reviews are also often faked. The best thing to do here is to look for other customer reviews on rating portals. Unrealistic low price offers for products that are new on the market can be conspicuous.
• Also pay attention to the payment methods when checking out. If you only have the option of paying in advance, be careful!
• Look for spelling mistakes. If an online store has a lot of unusual wording or spelling mistakes, it is more likely to be a fake store.

Tip 2: How do I protect myself when shopping online on Black Friday?

To stay safe when shopping online, especially during Black Friday, you should follow a few tips:

• Use strong passwords for email accounts. Fraudsters use email accounts to gain access to accounts of well-known e-commerce providers. Passwords should therefore be at least 8 characters long and consist of upper and lower case letters, numbers and special characters.
• Use a secure browser. As the browser is a popular target for criminals, regular updates are important. You can also use a private surfing mode, a connection via or ad blockers to protect yourself.

Caution should be exercised, especially with exceptionally low-priced offers. Therefore, first check the seriousness of the website and check the points mentioned to ensure that it is a genuine website with a good offer.

Tip 3: How can I recognize a good Black Friday offer?

• "Expiring timers" or a "limited quantity" are often sales tactics to build pressure for a quick purchase - especially on Black Friday. To ensure that you actually get a secure offer, you should pay attention to these points:
• Vergleichen Sie die Preise Ihres Wunschprodukts auf einem bekannten Vergleichsportal, bevor Sie zuschlagen. So können Sie den tatsächlichen Wert des Rabatts besser einschätzen.
• Sobald Sie den günstigsten Anbieter gefunden haben, lohnt sich auch ein Blick auf die Preishistorie. Oft werden am Black Friday große Rabatte versprochen, obwohl die Produkte vorher und wahrscheinlich auch danach genauso viel kosten. Manchmal werden Produkte auch kurz vor dem Black Friday absichtlich teurer angeboten, um die Rabatte noch größer wirken zu lassen.

Tip 4: What are the most common scams?

Crime on the Internet is widespread and causes great financial damage to consumers. The on online fraud shows the top 5 scams that fraud victims have already fallen for:

• Fake stores: According to the SCHUFA consumer survey, 37 percent of fraud victims are victims of have become. Fake stores are counterfeit online stores where, for example, no goods or only inferior goods are delivered. Fraudsters usually want to steal money or sensitive data such as payment information or access data.

• Scamming: 25 percent of fraud victims are on fell for it. This involves pretending false facts in order to trick a victim into transferring money or disclosing personal data.

• Identity fraud: 22 percent of fraud victims were victims of identity fraud, according to the SCHUFA consumer survey. Identity fraud involves stealing personal data, for example to use the victim's account for criminal purposes.

• Subscription traps: According to the SCHUFA consumer survey, 19 percent of fraud victims were victims of subscription traps. Subscription traps are hidden offers that unintentionally lead to a paid subscription.

• Phishing: 17 percent of fraud victims were victims of This is shown by the SCHUFA consumer survey. Fraudsters send fake e-mails that often contain links or file attachments.